Update: Less than 50 spots left for Day One!
DAY ONE AGENDA
► The Exchange Dilemma: Offering Teens Alternatives to Marijuana Without Being That Campaign | Kristen Haley
► Voices of a Healthier Washington: Storytelling for Health Care Transformation | Victor Andino & Nico Archer
► A Sucker Punch to Spark a Sea of Change for a Strawless Ocean | Dune Ives
► Preventables | Ian Pike
► Nationwide’s Make Safe Happen: A Corporate Social Marketing Case Study | Russell Sparkman
► Text & Drive Law| Shelly Baldwin
► Homelessness: Tiny Houses | Sharon Lee
► Measuring Behavior Change and Testing the Effectiveness of Outreach Strategies Among Latino Audience | Michelle Metzler
► Saving Our Pipes by Getting Residents to Stop Flushing “Flushable” Wipes | Stephanie Thomas
► Using Feedback to Reduce Contamination in Recycling | Anna DeMers
► Taking Mass Extinction off the Seafood Menu | Katherine Miller
► When is Social Marketing the Best Option for Citizen Behavior Change? | Nancy Lee
► Gifts from Psychology | Doug McKenzie-Mohr
Update: DAY TWO SOLD OUT!
DAY TWO AGENDA
A UNIFIED APPROACH TO SOCIAL MARKETING:
Using the Social Marketing Benchmark Criteria
This workshop is an exploration of criteria found in common to successful social marketing efforts. The workshop first focuses on each criterion individually, using exercises, discussion, and expert commentary to improve participants’ understanding and application of the criteria.
The workshop then progresses to use of the criteria as an integrated set of concepts. Using real social marketing programs from around the world, participants will hone their critical thinking skills and learn to look at their own programs with a more objective, critical eye.
This is the ideal workshop for intermediate to advanced practitioners who want practical tools to help them move beyond rote, stepwise social marketing. Participants should come with an open mind and a willingness to face difficult questions head-on. They should expect lively discussion, debate, and hands-on activity.
► Behavior | Dave Ward
► Customer Orientation | Heidi Keller
► Theory | Doug McKenzie-Mohr
► Insight | Julie Colehour
► Exchange | Dave Ward
► Competition | Nancy lee
► Segmentation | Julie Colehour
► Methods Mix | Nancy Lee & Doug McKenzie-Mohr
► In-depth look at 4 case studies