SPARKS Program

Update: Less than 50 spots left for Day One!

DAY ONE AGENDA

PUBLIC HEALTH

The Exchange Dilemma: Offering Teens Alternatives to Marijuana Without Being That Campaign | Kristen Haley

Voices of a Healthier Washington: Storytelling for Health Care Transformation | Victor Andino & Nico Archer

A Sucker Punch to Spark a Sea of Change for a Strawless Ocean | Dune Ives


INJURY PREVENTION

Preventables | Ian Pike

Nationwide’s Make Safe Happen: A Corporate Social Marketing Case Study | Russell Sparkman

Text & Drive Law| Shelly Baldwin


COMMUNITY ENGAGEMENT

Homelessness: Tiny Houses | Sharon Lee

Measuring Behavior Change and Testing the Effectiveness of Outreach Strategies Among Latino Audience | Michelle Metzler


ENVIRONMENT

Saving Our Pipes by Getting Residents to Stop Flushing “Flushable” Wipes | Stephanie Thomas

Using Feedback to Reduce Contamination in Recycling | Anna DeMers

Taking Mass Extinction off the Seafood Menu | Katherine Miller


ADVANCED THEORY

When is Social Marketing the Best Option for Citizen Behavior Change? | Nancy Lee

Gifts from Psychology | Doug McKenzie-Mohr


Update: DAY TWO SOLD OUT!

DAY TWO AGENDA

A UNIFIED APPROACH TO SOCIAL MARKETING:
Using the Social Marketing Benchmark Criteria

This workshop is an exploration of criteria found in common to successful social marketing efforts. The workshop first focuses on each criterion individually, using exercises, discussion, and expert commentary to improve participants’ understanding and application of the criteria.

The workshop then progresses to use of the criteria as an integrated set of concepts. Using real social marketing programs from around the world, participants will hone their critical thinking skills and learn to look at their own programs with a more objective, critical eye.

This is the ideal workshop for intermediate to advanced practitioners who want practical tools to help them move beyond rote, stepwise social marketing. Participants should come with an open mind and a willingness to face difficult questions head-on. They should expect lively discussion, debate, and hands-on activity.


Behavior | Dave Ward

► Customer Orientation | Heidi Keller

Theory | Doug McKenzie-Mohr

Insight | Julie Colehour

Exchange | Dave Ward

Competition | Nancy lee

Segmentation | Julie Colehour

Methods Mix | Nancy Lee & Doug McKenzie-Mohr

 In-depth look at 4 case studies


Register for SPARKS here.


SPARKS is made possible by our sponsors:

Gold Sponsors

      

Silver Sponsors

DH     Hardwick Research     Applied Research Northwest     

McKenzie-Mohr & Associates


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Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104 
info@pnsma.org

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