SPARKS 2019 Book List |
Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2019?
See the complete book list below.
- Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
- Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
- The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
- The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
- The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
- Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
- Misbehaving: The Making of Behavioral Economics (Richard Thaler)
- Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
- Misinformation and Mass Audiences (Brian G. Southwell et al.)
- You are Not So Smart (David McRaney)
- Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
- Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
SPARKS 2019 was made possible by the following sponsors:
Gold Sponsors
Silver Sponsors
McKenzie-Mohr & Associates, Radiant Consulting, LLC, Hardwick Research, and Action Research