Find frequently asked questions about SPARKS!

1. What is SPARKS?

SPARKS is the PNSMA’s annual social marketing conference, covering two days of insights and instruction from prominent voices in the field. Day One will feature more than a dozen social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 

Example topics from SPARKS 2019:

  • Unique Partnerships Can Achieve Long Term Social Marketing Goals.”  
  • “No One Wants Their Sewage Back- Motivating Seattle residents to keep their drains clean.”
  • “Just One Trip- Moving the Needle From Awareness to Behavior Change.” 
  • “Bringing Multicultural Communities to the Table and Beyond.” 

The optional Day Two of SPARKS will feature expert-led workshops on intermediate and advanced social marketing practices and processes. 

2. Who benefits from something like SPARKS?

Our hope is that people coming from a diverse range of backgrounds and experiences will benefit from SPARKS. Urgent issues in the Pacific Northwest will be solved with successful collaboration across many professional fields and disciplines. Whether you work for Waste Management, an environmental consulting agency, a tech firm, or a food bank, we are hopeful that you will learn something meaningful and applicable to your line of work. 

Day Two focuses on intermediate and advanced social marketing concepts, so those who will benefit most from this day are people who have significant experience with social marketing or behavior change.  

3. When & where is SPARKS?

The SPARKS Conference is held in Seattle, Washington on two consecutive days in December each year. SPARKS 2020 will be held as a virtual event on December 7th and 8th of this year. More details about the event will be posted this fall.

4. How do I register?

Online registration for SPARKS 2020 will open this fall. Join our mailing list to stay informed!

5. Where can I find the speaker list?

The list of speakers along with their topics for SPARKS 2020 will be posted this fall. 

6. I am coming to the conference from out of town, where do I stay?

An updated list of recommended hotels will be posted this fall.

If you have any more questions regarding SPARKS, Please reach out to

Pacific Northwest Social Marketing Association (PNSMA) is a 501(C)6 non-profit organization. 
1011 Western Avenue, Suite 702, Seattle, WA 98104

Powered by Wild Apricot Membership Software