| Inspiring Behavior Change for Sustainable, Healthy, |
Past SPARKS Conferences
2023 Speakers and Presentations
Museum of Flight, Seattle
December 4-5, 2023
All Hands On Deck
Rob Nathan, Metro Oregon
Connecting with community through media; Tips to try and test!
Mary Rabourn, King County Stormwater Services
The Poogooder Zeropoo Challenge: An unexpected approach to activate residents to help end wayward dog poo for people, pups, and the planet
Lori Kothe, Poogooder
Ready for Summer?
Julie Colehour, C+C & Kristen Haley, Washington State Liquor and Cannabis Board
Conversations with Friends: How talking to primary audiences avoids assumptions, shapes messaging, and informs implementation strategies
Corie Bales, DH
Prevent Overdose WA: The use of a phased research approach to help save lives in Washington State
Chantel Wang, Washington State Department of Health
Storytelling as a Social Marketing Tool: Addressing community stigma through the For Our Lives campaign
Megan Hatheway, DH
Using Audience Research to Tackle Washington's Litter Problem
Francesca Davidson, C+C
Beyond Bans and Bylaws: Driving Progress on Food Scraps Recycling with Behavior Change Communications
Alison Schatz, Metro Vancouver
Building Partnerships for a Successful Reusables Campaign and Beyond
Gena Jain, City of Kirkland & Alejandro Paredes, Cascadia Consulting Group
Community based approaches to building vaccine confidence in Ukrainian Communities
Vadim Gaynaliy, Washington State Department of Health
Reducing Gun Deaths & Injuries, A Social Marketing Approach
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Fostering Mutual Success: Win-Win Strategies with Multicultural Communities
John Inge, Puget Sound Energy & Andres Rodriguez, C+C
2023 SPARKS Book Prizes Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020? See the complete book list below.
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2022 Speakers and Presentations
Virtual
December 5-6, 2022
Centering Equity in Communications: A Framework in Action
Paj Nandi, Washington State Department of Health
A Community-Centered Approach to Creating Campaigns with the Black/African American Community
DeeSha Connor, Washington State Department of Health
Using Humor to Address Misinformation Among the Hispanic/Latino Community
Jennifer Gonzalez, C+C
The Hero’s Journey: When the Stakes get Raised, Will Scientists Learn to Speak Plainly and Tell a Story?
Josh Latterell, King County
Social Marketing, Generational Wealth and the Power of Trust
Annie Blake-Burke, DH & Esther Brown, DH
Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers
Rula Mahasneh, University of Wollongong Australia
How Can A Social Marketing Approach Help Prevent Mass School Mass Shootings
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Misinformation as an Obstacle to Science Communication
Brian Southwell, RTI International
Seeding the Change
Serena Li, Essence
Co-creation and Visual Design in Social Marketing
Keiko Betcher, Cascadia Consulting Group
Voluntary Landowner Participation in Streamside Vegetation Restoration
Melanie del Rosario, Veda Environmental
Yikes! More Clogged Pipes? Using Social Marketing to Improve System Outcomes
Lynn Knapp, Cascadia Consulting Group & Rachel Garrett, Brown and Caldwell
2022 SPARKS Book Prizes
Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?
See the complete book list below.
- Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
- Misbehaving: The Making of Behavioral Economics (Richard Thaler)
- Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
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2021 Speakers and Presentations Virtual December 6-7, 2021 The Power of Persuasive Positives Wesley Schultz, California State University The Role of Social Marketing in Advancing Racial Equity Sonja Martin Poole, University of San Francisco WA Notify - Helping people use their smartphones to help fight COVID Amy Reynolds, Washington State Department of Health Do you really want to hear what we have to say? Making community feedback an organic part of your social marketing approach. Gerry Rainingbird, Washington State Department of Health & Alex Evans, Washington State Department of Health In your Audience Research: Push Yourself, Listen, Be Flexible, Modify Alejandro Paredes, Cascadia Consulting Group Making Space by Letting Go: Power, inequity and community in COVID-19 social marketing Alethea Dumas, Better Health Together & Jessica Wade, DH Wildfire Ready Neighbors: An All Hands, All Lands Approach to Wildfire Prevention Commissioner Hilary Franz & Molly Brumley, Washington State Department of Natural Resources |  |
10 Social Marketing Success Stories from Around the Globe
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Pump Out, Don’t Dump Out: Using Prompts, Incentives and Communication to enhance regulatory compliance
Justine Asohmbom, Department of Ecology
Behavior change and backsliding: it worked, but did it stick?
Jessica Branom-Zwick, Cascadia Consulting Group & Peggy Campbell, Snohomish County Surface Water Management
Does your outreach include Ethnic media? Lessons from COVID
Mary Rabourn, King County Stormwater Services
The Diffusion of a Discipline: The Story of Social Marketing in the Pacific Northwest (and Beyond)
Liz Foote, Antioch University New England
The art of managing up: How to use social marketing strategies to navigate leadership approvals and the political landscape
Julie Colehour, C+C
2021 SPARKS Book Prizes
Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2021?
See the complete book list below.
- Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
- Misbehaving: The Making of Behavioral Economics (Richard Thaler)
- Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
- Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
- The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
- The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
- The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
- Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
- You are Not So Smart (David McRaney)
2020 Speakers and Presentations Virtual December 7-8, 2020 Is it social marketing?...and why it matters Heidi Keller, Heidi Keller Consulting & Cammy Mills, Kitsap County Public Works COVID IRL: Partnering with college students and centering their voice to empower them in adapting COVID-19 interventions ‘in real life’ Steve Bennett, Health and Human Development & Hunter Stuehm, Western Washington University Public Health and the Private Sector: Partnerships that Support Behavior Change. Nico Archer, DH & Elizabeth Hooker, Downtown Spokane Partnership Testing social distancing messaging from afar: Rapid feedback through online user testing Lindsey Maser, City of Portland |
Breaking rules and saving lives: A social marketing strategy of Pandemic Proportions
Kristen Haley, Washington State Liquor and Cannabis Board
One size does not fit all. How to build a suite of messages that resonate with and reach everyone
Amanda Godwin, C+C
Leveraging humor, compassion and personal responsibility to encourage action and resiliency during COVID-19
Edie Jeffers, Tacoma-Pierce County Health Department
Pharmacists at the front lines: Using commitment strategies in adopting prevention behaviors
Michelle Hege, DH & Melissa Thoemke, Washington State Health Care Authority
Introducing the new Fostering Sustainable and Healthy Behavior website
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associates
Preventing Tokenism: How to Build Authentic Inclusion in Social Marketing Planning ProcessesCrystal Borde, Vanguard Communications
Integrating race and equity into programing
Rob Nathan, Oregon Metro
Talking Trash for Water Quality
Laurie Devereaux, City of Bellevue
Building Green Cities with Social Marketing
Charlene Andrade, Washington State Department of Commerce & Gretchen Muller, Cascadia Consulting Group
Show me the money (not the greenhouse gas reductions) – messaging to reduce food waste
Elaine Blatt, Oregon Department of Environmental Quality
Crash Course in Co-Creation
Nancy Hardwick, Hardwick Research
2020 SPARKS Book Prizes
Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?
See the complete book list below.
- Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
- Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
- The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
- The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
- The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
- Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
- Misbehaving: The Making of Behavioral Economics (Richard Thaler)
- Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
- Misinformation and Mass Audiences (Brian G. Southwell et al.)
- You are Not So Smart (David McRaney)
- Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
- Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
- Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
2019 Speakers and Presentations
Museum of Flight, Seattle
December 9-10, 2019
Social Marketing is Launched. A Dozen Actions to Get it in Orbit by 2025.
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Addressing Barriers to Using Hearing Protection... with a Surprising Motivator
Karen Crow, University of Washington
Just One Trip: Moving the Needle From Awareness to Behavior Change
Erin Cawley-Morse, C+C & Debbie Jaksich, King County Metro
Creating Community Connections and Building Cultural Traditions Through Local Events
Tere Carral, Bridge Latino LLC
Best of Intentions: Transcending Stereotypes to Connect with Cannabis Users in Washington State
Mallory Peak, DH
No One Wants Their Sewage Back: Motivating Seattle Residents to Keep Their Drains Clean
Rachel Garrett, Seattle Public Utilities
Bringing Multicultural Communities to the Table and Beyond
Alejandro Paredes, Cascadia Consulting Group
Recycle or Not?
Jill Hrycyk, Oregon Metro
10 Social Marketing Pitfalls
Julie Colehour, C+C
Effective Engagement Practices with Vulnerable Populations
Candy Castellanos, Radiant Consulting
Getting Pumped for Septic Tank Pumping
Leslie Banigan, National Environmental Health Association & Renee Johnson, Kitsap Public Health District
Middle Schoolers are Tough, BUT Research to the Rescue!
Francesca Davidson, C+C
Where Efficiency and Effectiveness Meet
Jessica Branom-Zwick, Cascadia Consulting Group
It's a Fine Line: Motorcycle Safety in Washington
Mark Medalen, Washington Traffic Safety Commission
A Tale of How Audience Research Changed the Course of a Government Incentive Program
Jessica Engel, King County’s Stormwater Services
2019 SPARKS Books Prizes
Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2019?
See the complete book list below.
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