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2021 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2021?

See the complete book list below.

  • Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
  • Misbehaving: The Making of Behavioral Economics (Richard Thaler)
  • Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
  • Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
  • The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
  • The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
  • Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
  • You are Not So Smart (David McRaney)

2020 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

  • Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
  • Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
  • The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
  • The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
  • Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
  • Misbehaving: The Making of Behavioral Economics (Richard Thaler)
  • Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
  • Misinformation and Mass Audiences (Brian G. Southwell et al.)
  • You are Not So Smart (David McRaney)
  • Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
  • Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)



2019 SPARKS Books Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2019?

See the complete book list below.

  • Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
  • What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
  • Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
  • The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
  • The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
  • The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
  • The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
  • Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
  • Misbehaving: The Making of Behavioral Economics (Richard Thaler)
  • Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
  • Misinformation and Mass Audiences (Brian G. Southwell et al.)
  • You are Not So Smart (David McRaney)
  • Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
  • Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
  • Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)

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