Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

• Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)

• What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
• Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
• The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)  
• The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
• The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
• The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
• Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
• Misbehaving: The Making of Behavioral Economics (Richard Thaler)
• Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
• Misinformation and Mass Audiences (Brian G. Southwell et al.)
• You are Not So Smart (David McRaney)
• Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
• Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
• Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)