Pacific Northwest Social Marketing Association - Past SPARKS Conference Resources

Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

Past SPARKS Conferences

2024 Speakers and Presentations

Cascadia College, Seattle

December 9-10, 2024

Reimagining the Use of Behavioral Insights: Centering Equity and Inclusion

Crystal Hall, University of Washington

From Virtual Communities to Real-World Impact: Connecting with Latinas to Save Textiles

Joel Kohlstedt, WM

Self-Competition for the Win: How Individualized Goals Energize Change

Megan Schuyler Kennedy, Rogue Heart Media SPC

Kristen Zimmer, City of Spokane Water Department

Food for Thought: The Story of the Use Food Well Campaign

Jade Monroe, Washington State Department of Ecology,

Katherine Diers, PRR

Using social marketing for Paw-sitive Behavior Change

Molly Burke, Whatcom County Public Works

Solutions That Let The Rain Soak In: Did DIY Households take action?

Peggy Campbell, Snohomish County Surface Water Management

Effective heat pumps messaging for skeptical homeowners

Sofia Fall, City of Bellevue

Julie Burke, GA Creative

Ten insights from the 4th edition of Fostering Sustainable Behavior

Doug Mckenzie-Mohr, Mckenzie-Mohr & Associates

Jennifer Tabanico, Action Research

From Insight to Impact: Using an Audience-Centered Strategic Framework

Nikki Meline, Washington State Department of Health

Carey Evenson, C+C

Unmaking a Beer Ad: Why Normal is Better and Details Matter

Erica Stineman, Washington Safety Commision

Mark Fox, DH Communications

A Case Study in “Scientific Off-Roading": Social Marketing on the Front Lines of the PFAS Response in Washington State

Claire Nitsche, Washington State Department of Health

Cutting through the politics of abortion care

Sian Wu, Resource Media

Never a Bother and Live Beyond: Elevating Diverse Youth Voices in California’s Historic Youth Mental Health Awareness and Outreach Campaigns

Camellia Mortezazadeh, Civilan Agency

2023 Speakers and Presentations

Museum of Flight, Seattle

December 4-5, 2023

All Hands On Deck

Rob Nathan, Metro Oregon

Connecting with community through media; Tips to try and test!

Mary Rabourn, King County Stormwater Services

The Poogooder Zeropoo Challenge: An unexpected approach to activate residents to help end wayward dog poo for people, pups, and the planet

Lori Kothe, Poogooder

Ready for Summer?

Julie Colehour, C+C & Kristen Haley, Washington State Liquor and Cannabis Board

Conversations with Friends: How talking to primary audiences avoids assumptions, shapes messaging, and informs implementation strategies

Corie Bales, DH

Prevent Overdose WA: The use of a phased research approach to help save lives in Washington State

Chantel Wang, Washington State Department of Health

Storytelling as a Social Marketing Tool: Addressing community stigma through the For Our Lives campaign

Megan Hatheway, DH

Using Audience Research to Tackle Washington's Litter Problem

Francesca Davidson, C+C

Beyond Bans and Bylaws: Driving Progress on Food Scraps Recycling with Behavior Change Communications

Alison Schatz, Metro Vancouver

Building Partnerships for a Successful Reusables Campaign and Beyond

Gena Jain, City of Kirkland & Alejandro Paredes, Cascadia Consulting Group

Community based approaches to building vaccine confidence in Ukrainian Communities

Vadim Gaynaliy, Washington State Department of Health

Reducing Gun Deaths & Injuries, A Social Marketing Approach

Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C

Fostering Mutual Success: Win-Win Strategies with Multicultural Communities

John Inge, Puget Sound Energy & Andres Rodriguez, C+C

2023 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

Misbehaving: The Making of Behavioral Economics (Richard Thaler)
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
You are Not So Smart (David McRaney)
Emergent Strategy (Adrienne Maree Brown)
The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)

Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
Social Marketing, Edition 7 (Nancy Lee, Philip Cotler, Julie Colehour)
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
Reducing Gun Deaths and Injuries: A Social Marketing Approach (Nancy Lee

2022 Speakers and Presentations

Virtual

December 5-6, 2022

Centering Equity in Communications: A Framework in Action

Paj Nandi, Washington State Department of Health

A Community-Centered Approach to Creating Campaigns with the Black/African American Community

DeeSha Connor, Washington State Department of Health

Using Humor to Address Misinformation Among the Hispanic/Latino Community

Jennifer Gonzalez, C+C

The Hero’s Journey: When the Stakes get Raised, Will Scientists Learn to Speak Plainly and Tell a Story?

Josh Latterell, King County

Social Marketing, Generational Wealth and the Power of Trust

Annie Blake-Burke, DH & Esther Brown, DH

Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers

Rula Mahasneh, University of Wollongong Australia

How Can A Social Marketing Approach Help Prevent Mass School Mass Shootings

Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C

Misinformation as an Obstacle to Science Communication

Brian Southwell, RTI International

Seeding the Change

Serena Li, Essence

Co-creation and Visual Design in Social Marketing

Keiko Betcher, Cascadia Consulting Group

Voluntary Landowner Participation in Streamside Vegetation Restoration

Melanie del Rosario, Veda Environmental

Yikes! More Clogged Pipes? Using Social Marketing to Improve System Outcomes

Lynn Knapp, Cascadia Consulting Group & Rachel Garrett, Brown and Caldwell

2022 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
Misbehaving: The Making of Behavioral Economics (Richard Thaler)
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)

Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
You are Not So Smart (David McRaney)
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)

2021 Speakers and Presentations

Virtual

December 6-7, 2021

The Power of Persuasive Positives

Wesley Schultz, California State University

The Role of Social Marketing in Advancing Racial Equity

Sonja Martin Poole, University of San Francisco

WA Notify - Helping people use their smartphones to help fight COVID

Amy Reynolds, Washington State Department of Health

Do you really want to hear what we have to say? Making community feedback an organic part of your social marketing approach.

Gerry Rainingbird, Washington State Department of Health & Alex Evans, Washington State Department of Health

In your Audience Research: Push Yourself, Listen, Be Flexible, Modify

Alejandro Paredes, Cascadia Consulting Group

Making Space by Letting Go: Power, inequity and community in COVID-19 social marketing

Alethea Dumas, Better Health Together & Jessica Wade, DH

Wildfire Ready Neighbors: An All Hands, All Lands Approach to Wildfire Prevention

Commissioner Hilary Franz & Molly Brumley, Washington State Department of Natural Resources

10 Social Marketing Success Stories from Around the Globe

Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C

Pump Out, Don’t Dump Out: Using Prompts, Incentives and Communication to enhance regulatory compliance

Justine Asohmbom, Department of Ecology

Behavior change and backsliding: it worked, but did it stick?

Jessica Branom-Zwick, Cascadia Consulting Group & Peggy Campbell, Snohomish County Surface Water Management

Does your outreach include Ethnic media? Lessons from COVID

Mary Rabourn, King County Stormwater Services

The Diffusion of a Discipline: The Story of Social Marketing in the Pacific Northwest (and Beyond)

Liz Foote, Antioch University New England

The art of managing up: How to use social marketing strategies to navigate leadership approvals and the political landscape

Julie Colehour, C+C

2021 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2021?

See the complete book list below.

Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
Misbehaving: The Making of Behavioral Economics (Richard Thaler)
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)
The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
You are Not So Smart (David McRaney)

2020 Speakers and Presentations

Virtual

December 7-8, 2020

Is it social marketing?...and why it matters

Heidi Keller, Heidi Keller Consulting & Cammy Mills, Kitsap County Public Works

COVID IRL: Partnering with college students and centering their voice to empower them in adapting COVID-19 interventions ‘in real life’

Steve Bennett, Health and Human Development & Hunter Stuehm, Western Washington University

Public Health and the Private Sector: Partnerships that Support Behavior Change.

Nico Archer, DH & Elizabeth Hooker, Downtown Spokane Partnership

Testing social distancing messaging from afar: Rapid feedback through online user testing

Lindsey Maser, City of Portland

Breaking rules and saving lives: A social marketing strategy of Pandemic Proportions

Kristen Haley, Washington State Liquor and Cannabis Board

One size does not fit all. How to build a suite of messages that resonate with and reach everyone

Amanda Godwin, C+C

Leveraging humor, compassion and personal responsibility to encourage action and resiliency during COVID-19

Edie Jeffers, Tacoma-Pierce County Health Department

Pharmacists at the front lines: Using commitment strategies in adopting prevention behaviors

Michelle Hege, DH & Melissa Thoemke, Washington State Health Care Authority

Introducing the new Fostering Sustainable and Healthy Behavior website

Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associates

Preventing Tokenism: How to Build Authentic Inclusion in Social Marketing Planning Processes

Crystal Borde, Vanguard Communications

Integrating race and equity into programing

Rob Nathan, Oregon Metro

Talking Trash for Water Quality

Laurie Devereaux, City of Bellevue

Building Green Cities with Social Marketing

Charlene Andrade, Washington State Department of Commerce & Gretchen Muller, Cascadia Consulting Group

Show me the money (not the greenhouse gas reductions) – messaging to reduce food waste

Elaine Blatt, Oregon Department of Environmental Quality

Crash Course in Co-Creation

Nancy Hardwick, Hardwick Research

2020 SPARKS Book Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2020?

See the complete book list below.

Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
Misbehaving: The Making of Behavioral Economics (Richard Thaler)
Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)
Misinformation and Mass Audiences (Brian G. Southwell et al.)
You are Not So Smart (David McRaney)
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)

2019 Speakers and Presentations

Museum of Flight, Seattle

December 9-10, 2019

Social Marketing is Launched. A Dozen Actions to Get it in Orbit by 2025.

Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C

Addressing Barriers to Using Hearing Protection... with a Surprising Motivator

Karen Crow, University of Washington

Just One Trip: Moving the Needle From Awareness to Behavior Change

Erin Cawley-Morse, C+C & Debbie Jaksich, King County Metro

Creating Community Connections and Building Cultural Traditions Through Local Events

Tere Carral, Bridge Latino LLC

Best of Intentions: Transcending Stereotypes to Connect with Cannabis Users in Washington State

Mallory Peak, DH

No One Wants Their Sewage Back: Motivating Seattle Residents to Keep Their Drains Clean

Rachel Garrett, Seattle Public Utilities

Bringing Multicultural Communities to the Table and Beyond

Alejandro Paredes, Cascadia Consulting Group

Recycle or Not?

Jill Hrycyk, Oregon Metro

10 Social Marketing Pitfalls

Julie Colehour, C+C

Effective Engagement Practices with Vulnerable Populations

Candy Castellanos, Radiant Consulting

Getting Pumped for Septic Tank Pumping

Leslie Banigan, National Environmental Health Association & Renee Johnson, Kitsap Public Health District

Middle Schoolers are Tough, BUT Research to the Rescue!

Francesca Davidson, C+C

Where Efficiency and Effectiveness Meet

Jessica Branom-Zwick, Cascadia Consulting Group

It's a Fine Line: Motorcycle Safety in Washington

Mark Medalen, Washington Traffic Safety Commission

A Tale of How Audience Research Changed the Course of a Government Incentive Program

Jessica Engel, King County’s Stormwater Services

2019 SPARKS Books Prizes

Interested in finding one of the social marketing books from the prize giveaway at SPARKS 2019?

See the complete book list below.

Policymaking for Citizen Behavior Change: A Social Marketing Approach (Nancy R. Lee)
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds (Rex Briggs and Greg Stuart)
Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)
The Upside of Irrationality: The Unexpected Benefits of Defying Logic (Dan Ariely)
The Wisdom of Crowds: Why the Many are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations (James Surowiecki)
The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)
The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)
Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)
Misbehaving: The Making of Behavioral Economics (Richard Thaler)
Nudge: Improving Decisions about Health, Wealth, and Happiness (Cass Sunstein and Richard Thaler)

Misinformation and Mass Audiences (Brian G. Southwell et al.)
You are Not So Smart (David McRaney)
Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)
Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line (Philip Kotler, David Hessekiel, and Nancy R. Lee)
Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Doug McKenzie-Mohr)

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA 98104

info@pnsma.org

PNSMA