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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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SPARKS Conference

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SPARKS is a two-day event set for December 9-10 at the Cascadia College in BothellOver a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including racial equity, public health, injury prevention, environmental health and protection, and community well-being.


 Registration is Now Open!

This is a two-day in-person event from 9am-6pm on December 9th and 9am-3pm on December 10th. Day 1 will have a virtual livestream viewing option.

Monday, December 9th (breakfast and lunch will be provided)

  • This main day of the conference features social marketing professionals speaking on behavior change related to racial equity, environmental protection, community engagement, public health, and advanced theory. 
  • The day will conclude with an optional social hour (4:00pm-6:00pm).

Tuesday, December 10th (breakfast and lunch will be provided)

SPARKS DAY 2 Workshop: Offer hands on practice with incorporating DEI principles into social marketing planning.

  • Whether Diversity, equity, inclusion, and belonging (DEIB) is a strong focus in your organization or not, this training will help you develop more inclusive and effective behavior change campaigns and/or program development.

Registration is open until 11:59pm, Dec 6th.

We have reserved several blocks of rooms at Country Inn & Suites (Bothell) at a group rate of $99/night for those interested. You can book your room by reserving through this link.



 ABOUT THE SPARKS CONFERENCE: 

The SPARKS conference is a two-day event.  Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 


SPARKS 2024 is made possible by our sponsors.

 Sponsorship opportunities are available for SPARKS!

To become a sponsor check our website or email info@pnsma.org

Platinum Sponsors

Cascadia Consulting Group is a certified small, women-owned consulting firm working to foster sustainability in communities, businesses, and organizations. We support early research and decision-making and provide on-the-ground implementation in diverse, multicultural communities. Our broad, interdisciplinary skillset is tailored to meet today’s complex challenges.

C+C makes a difference through the power of marketing. Our work succeeds because we’re more than a communications agency – we’re a behavior change agency. Achieving your goals isn’t really about impressions. Or clicks. Or even this quarter’s sales. Not in the long run.

It’s about heart. About proving time and again that you stand for something bigger.

The result? Campaigns that hit short-term metrics you need, plus something more important: a real connection with your audience and their values.


DH is a social impact agency. We use communication and creative strategy to build stronger organizations and communities.

Gold Sponsor


Silver Sponsors

McKenzie-Mohr & Associates

Social Marketing Services


Full Circle Environmental

Action Research

KW Media




Organized by Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

info@pnsma.org


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