SPARKS Conference
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SPARKS 2025 is a two-day virtual event set for December 8-9, 2025, hosted on Zoom. Over a dozen social marketing experts from across the Northwest will speak on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being.
*Members should use their code for discounted SPARKS registration. Codes can be found in the registration email and in the new member confirmation email. Not sure if you're a member? Log in to find out. |
This is a two-day virtual event will be hosted in Zoom on December 8th and 9th, 2025.
Day 1: Monday, December 8th, 8:30am - 12:30pm
Andres Rodriguez, C+C
Wyatt Curtiss, C+C
Say Less: How to cut clutter to create effective campaigns
Melissa Blair, Dharmarketing Strategic Social Impact
From Insight to Action: Using Social Marketing to Drive Collective Impact
Leslie Tunmore, GMMB
Adriana Avelar, Washington State Department of Health
Meeting Them Where They’re at: Authentically Connecting with Youth to Prevent Cannabis Use
Griselda Martinez, University of Washington
Engaging young adults through social media and community collaborations
Mary Gerardo, Seattle Public Utilities
Lynn Knapp, Cascadia Consulting Group
Playing for the Seattle Team: Turning Soccer into Environmental Action
Paola Maravilla, The Bay Foundation
Georgia Tunioli, The Bay Foundation
Cleaner Boating in Southern California
Angelica Esquivel, Washington State Department of Health
Directly in Wellness with Watch Me Grow Washington
Day 2: Tuesday, December 9th, 8:30am - 12:30pm
Rebecca Brown, Northwest Clear Air Agency
From Smoke to Solution: Driving Safer Waste Habits in Skagit County
Tessa Wiehr, Metro Vancouver
Alec Wu, Metro Vancouver
From Throwaway to Reuse: Changing Behaviors for Zero Waste Food Service
Megan Mills, DH
Jenny Almgren, Washington State Department of Health
Gym, coffee, and World of Warcraft. Helping older adults find connection
Becky Thomas, C+C
Rachel DeCordoba, King County Metro
Localized CBSM Campaigns to Engage Teens: How Digital & IRL Tactics Work Together
Jan Kleszynski, C+C
Liz Wolkin, Washington State Health Care Authority
Transforming Health Care’s Response to Opioid Use Disorder
Mindy Fitzgerald, PRR
Diana Steeble, PRR
Centering community voices to drive change from within
Tamara Brunelle, City of Edmonton
Boaters, Blackwater, and Behavior: Leveraging Social Norms to Reduce Pollution
Andrea Ramirez, Zero Waste Washington
Nayeli Campos, Zero Waste Washington
Tackling a Toxic Load: A Community-Based Social Marketing Approach to Residential Laundry Habits
Agenda:
Stay tuned for more information!
ABOUT THE SPARKS CONFERENCE:
The SPARKS conference is a two-day event. Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest.
SPARKS 2025 is made possible by our sponsors.
Platinum Sponsors
Cascadia Consulting Group is a certified small, women-owned consulting firm working to foster sustainability in communities, businesses, and organizations. We support early research and decision-making and provide on-the-ground implementation in diverse, multicultural communities. Our broad, interdisciplinary skillset is tailored to meet today’s complex challenges.
C+C makes a difference through the power of marketing. Our work succeeds because we’re more than a communications agency – we’re a behavior change agency. Achieving your goals isn’t really about impressions. Or clicks. Or even this quarter’s sales. Not in the long run. It’s about heart. About proving time and again that you stand for something bigger. The result? Campaigns that hit short-term metrics you need, plus something more important: a real connection with your audience and their values.
DH is a social impact agency. We use communication and creative strategy to build stronger organizations and communities.  UW Communication Leadership Program is a Master's program at the University of Washington in Seattle. Advance your career and shape the future with communication, content, and purpose-driven leadership through the Communication Leadership program. Gold Sponsors
Silver Sponsors
Organized by Pacific Northwest Social Marketing Association
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