SPARKS Conference
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SPARKS is a two-day event set for December 9-10 at the Cascadia College in Bothell. Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including racial equity, public health, injury prevention, environmental health and protection, and community well-being.
Registration is Now Open!
Registration is open until 11:59pm, Dec 6th.
This is a two-day in-person event from 9am-6pm on December 9th and 9am-3pm on December 10th. Day 1 will have a virtual livestream viewing option.
Monday, December 9th (breakfast and lunch will be provided)
- This main day of the conference features social marketing professionals speaking on behavior change related to racial equity, environmental protection, community engagement, public health, and advanced theory.
- The day will conclude with an optional social hour (4:00pm-6:00pm).
Tuesday, December 10th (breakfast and lunch will be provided)
SPARKS DAY 2 Workshop: Offer hands on practice with incorporating DEI principles into social marketing planning.
- Whether Diversity, equity, inclusion, and belonging (DEIB) is a strong focus in your organization or not, this training will help you develop more inclusive and effective behavior change campaigns and/or program development.
Agenda:
DAY ONE: Monday, 12/9 (9 AM – 4 PM)
| 9:00-9:30AM | Morning Networking, Refreshments, and Registration |
| 9:30-9:40AM | Introduction and Opening |
| 9:40-10:10AM |
Keynote: Reimagining the Use of Behavioral Insights: Centering Equity and Inclusion Crystal Hall |
| 10:10AM-10:30AM |
From Virtual Communities to Real-World Impact: Connecting with Latinas to Save Textiles Joel Kohlstedt |
| 10:30-10:50AM |
Self-Competition for the Win: How Individualized Goals Energize Change Megan Schuyler Kennedy and Kristen Zimmer |
| 10:50-11:10AM |
Food for Thought: The Story of the Use Food Well Campaign Jade Monroe and Katherine Diers |
| 11:10-11:30AM | Break |
| 11:30-11:50AM |
Using social marketing for Paw-sitive Behavior Change Molly Burke |
| 11:50-12:10PM |
Solutions That Let The Rain Soak In: Did DIY Households take action? Peggy Campbell |
| 12:10-12:30PM |
Effective heat pumps messaging for skeptical homeowners Sofia Fall and Julie Burke |
| 12:30-1:30PM | Networking Lunch |
| 1:30-2:00PM |
Ten insights from the 4th edition of Fostering Sustainable Behavior Dr. Doug McKenzie-Mohr and Jennifer Tabanico |
| 2:00-2:20PM |
From Insight to Impact: Using an Audience-Centered Strategic Framework Nikki Meline and Carey Evenson |
| 2:20-2:40PM |
Unmaking a Beer Ad: Why Normal is Better and Details Matter Erica Stineman and Mark Fox |
| 2:40-3:00PM | Break |
| 3:00-3:20PM |
A Case Study in “Scientific Off-Roading"": Social Marketing on the Front Lines of the PFAS Response in Washington State Claire Nitsche |
| 3:20-3:40PM |
Cutting through the politics of abortion care Sian Wu |
| 3:40-4:00PM |
Never a Bother and Live Beyond: Elevating Diverse Youth Voices in California’s Historic Youth Mental Health Awareness and Outreach Campaigns Camellia Mortezazadeh |
| 4:00-4:10PM | Closing remarks |
| 4:10-6:00PM |
"At the Movies" Networking and Film Festival |
DAY TWO: Tuesday, 12/10 (8:30 AM – 3:00 PM)
| 8:30-9:00AM | Refreshments and Networking |
| 9:00-9:15AM | Welcome & Opening Remarks |
| 9:15-9:25AM | Table introduction & Icebreaker |
| 9:25-10:00AM | Introduce facilitators, provide deeper explanation of learner expectations, walk through case study (background/situation, purpose, goals, objectives, background research), give high level overview of DEI |
| 10:00-10:10AM | Break and resettle into assigned rooms |
| 10:10-12:00PM | Activity—walk through case study to develop full social marketing plan |
| 12:00-12:30PM | Lunch |
| 12:30-1:30PM | Wrap up activity in small groups |
| 1:30-2:30PM | Large group debrief |
| 2:30-3:00PM | Facilitator explanation of how the case study played out in real life, tie together key takeaways form the day and drive home learner objectives. |
ABOUT THE SPARKS CONFERENCE:
The SPARKS conference is a two-day event. Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest.
SPARKS 2024 is made possible by our sponsors.
Platinum Sponsors
Cascadia Consulting Group is a certified small, women-owned consulting firm working to foster sustainability in communities, businesses, and organizations. We support early research and decision-making and provide on-the-ground implementation in diverse, multicultural communities. Our broad, interdisciplinary skillset is tailored to meet today’s complex challenges.
C+C makes a difference through the power of marketing. Our work succeeds because we’re more than a communications agency – we’re a behavior change agency. Achieving your goals isn’t really about impressions. Or clicks. Or even this quarter’s sales. Not in the long run. It’s about heart. About proving time and again that you stand for something bigger. The result? Campaigns that hit short-term metrics you need, plus something more important: a real connection with your audience and their values.
DH is a social impact agency. We use communication and creative strategy to build stronger organizations and communities.
Gold Sponsors
Silver Sponsors
KW Media
Organized by Pacific Northwest Social Marketing Association
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