What's New?

Doug McKenzie-Mohr is offering an introductory workshop.  This Community Based Social Marketing training is scheduled for June 3-5, 2025.  This training is conducted virtually and is held for 4 hours each day.  Please visit the CBSM website for more information.

Offered by:  Montana State University's Center for Health & Safety Culture

Dates:  September 19-21, 2023, six 2-hour virtual sessions

Register

Details:  The Positive Culture Framework is an approach based on the Center’s research about improving health and safety in communities and organizations. It is our foundation for cultural transformation. The Framework builds on shared values and beliefs that already exist in a culture to improve and sustain health and safety.

The PCF training provides a foundation for efforts to improve health and safety that address a wide variety of complex social issues. Training attendees will: 

• Learn how culture influences behavior 
• Develop and refine skills in three critical areas: leadership, communication, and the integration of effective strategies 

Gain specific next steps for transforming culture to improve health and safety.

 

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Developing a Strategic Social Marketing Plan Course.

This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

For more information please visit our "Trainings/Certifications" page under "Events."

iSMA is launching a new course offering.  "Introduction to Social Marketing" will be taught by Nancy Lee two times during 2022 (Spring and Fall).  A certificate of completion will be provided.

Over this 12 week timeframe you will develop a social marketing campaign/program strategy using the 10 step framework developed by Philip Kotler and Nancy Lee.  

Details:

Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course.

This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

Cost:
Each session/course will be limited to 20 students and the tuition is USD $800. Applicants will be accepted from around the world, although this course will only be provided in English language.

Session Dates:  
Spring 2022:  March 20 - June 10
Fall 2022:  October 2 - December 23

Register: https://isocialmarketing.org/trainings-introduction-to-social-marketing/

We are excited to announce that registration for the SPARKS Conference is open.  This year the conference is being held online.  Join us on December 6th and 7th for this two-day event featuring social marketing experts speaking on behavior change.  Topics will include some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest. 

Not sure if you noticed, but we are currently remodeling our website.  We are really excited about the new look that's currently evolving!  Of course, we are also updating content and making things easier to find. 

Everything should be sparkling new by the end of September 2021.  Just in time for you to sign up for our SPARKS conference.

Please Join PNSMA from 11:30 am-1pm on March 31st for our Spring Quarterly Forum.

We are thrilled to announce that our topic for this forum is plastics.

McKenna Morrigan from Cascadia Consulting will be moderating a panel on plastics.  She led the strategy development for a recent Department of Ecology plastic packaging study. McKenna also served as technical advisor for the EPR policy for packing in Washington that was recently introduced as a bill in the last legislative session. 

She will be joined by:

·         Becca Fong, Seattle Public Utilities

 

·         Nora Nickum, Seattle Aquarium 

 Nora Nickum is the Ocean Policy Manager at the Seattle Aquarium, where she works on state and federal policies to protect ocean health, including by curbing plastic pollution and waste. She previously worked on climate policy with the US Agency for International Development and as a consultant for local governments, and has a Master’s degree in Public Policy from the Harvard Kennedy School.

 Additional bios, speakers and details to follow. Please save it on your calendars!

Please be sure to check under resources, as we have recently posted some new job openings.

Mercer Island is hiring a Communications Manager. Please see the details in the link below.

https://www.governmentjobs.com/careers/mercerisland/jobs/2980213/communications-manager

The applications are due by February 26th.

Turns out the election debate has been cancelled.  Rather, voters can TALK WITH THE CANDIDATES by email:

Angela Makris         angelamakris@usf.edu

Christene Jennings      christene.jennings@forchange.agency                

Foluké Abigail Badejo      abi.badejo@qut.edu.au

Jeff French          Jeff.french@strategic-social-marketing.org

Lucy Nyundo        lucy.nyundo@my.jcu.edu.au      

Julie Hentz           jhentz@iqsolutions.com

Marisol Alonso Vázquez        malonsov4@gmail.com

Saud Alrakhayes            saud.alrakhayes@gmail.com

Sharyn Rundle-Thiele          s.rundle-thiele@griffith.edu.au

Yoko Uryuhara          yuryuhar@mail.doshisha.ac.jp

You can read their statements at

https://isocialmarketing.org/elections/

We ask you to cast your vote until 21 January