Pacific Northwest Social Marketing Association

Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

SPARKS Conference

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SPARKS is a two-day event set for December 9-10 at the Cascadia College in Bothell. Over a dozen social marketing experts from across the Pacific Northwest will speak on behavior change related to some of the most urgent issues we face, including racial equity, public health, injury prevention, environmental health and protection, and community well-being.

SPEAKERS

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SPARKS FAQs

This is a two-day in-person event from 9am-6pm on December 9th and 9am-3pm on December 10th. Day 1 will have a virtual livestream viewing option.

Monday, December 9th (breakfast and lunch will be provided)

This main day of the conference features social marketing professionals speaking on behavior change related to racial equity, environmental protection, community engagement, public health, and advanced theory.

The day will conclude with an optional social hour (4:00pm-6:00pm).

Tuesday, December 10th (breakfast and lunch will be provided)

SPARKS DAY 2 Workshop: Offer hands on practice with incorporating DEI principles into social marketing planning.

Whether Diversity, equity, inclusion, and belonging (DEIB) is a strong focus in your organization or not, this training will help you develop more inclusive and effective behavior change campaigns and/or program development.

Agenda:

DAY ONE: Monday, 12/9 (9 AM – 4 PM)

9:00-9:30AM	Morning Networking, Refreshments, and Registration
9:30-9:40AM	Introduction and Opening
9:40-10:10AM	Keynote: Reimagining the Use of Behavioral Insights: Centering Equity and Inclusion Crystal Hall
10:10-10:30AM	From Virtual Communities to Real-World Impact: Connecting with Latinas to Save Textiles Joel Kohlstedt
10:30-10:50AM	Self-Competition for the Win: How Individualized Goals Energize Change Megan Schuyler Kennedy and Kristen Zimmer
10:50-11:10AM	Food for Thought: The Story of the Use Food Well Campaign Jade Monroe and Katherine Diers
11:10-11:30AM	Break
11:30-11:50AM	Using social marketing for Paw-sitive Behavior Change Molly Burke
11:50-12:10PM	Solutions That Let The Rain Soak In: Did DIY Households take action? Peggy Campbell
12:10-12:30PM	Effective heat pumps messaging for skeptical homeowners Sofia Fall and Julie Burke
12:30-1:30PM	Networking Lunch
1:30-2:00PM	Ten insights from the 4th edition of Fostering Sustainable Behavior Dr. Doug McKenzie-Mohr and Jennifer Tabanico
2:00-2:20PM	From Insight to Impact: Using an Audience-Centered Strategic Framework Nikki Meline and Carey Evenson
2:20-2:40PM	Unmaking a Beer Ad: Why Normal is Better and Details Matter Erica Stineman and Mark Fox
2:40-3:00PM	Break
3:00-3:20PM	A Case Study in “Scientific Off-Roading"": Social Marketing on the Front Lines of the PFAS Response in Washington State Claire Nitsche
3:20-3:40PM	Cutting through the politics of abortion care Sian Wu
3:40-4:00PM	Never a Bother and Live Beyond: Elevating Diverse Youth Voices in California’s Historic Youth Mental Health Awareness and Outreach Campaigns Camellia Mortezazadeh
4:00-4:10PM	Closing remarks
4:10-6:00PM	"At the Movies" Networking and Film Festival

DAY TWO: Tuesday, 12/10 (8:30 AM – 3:00 PM)

8:30-9:00AM	Refreshments and Networking
9:00-9:15AM	Welcome & Opening Remarks
9:15-9:25AM	Table introduction & Icebreaker
9:25-9:50AM	Workshop Set-Up, provide deeper explanation of learner expectations, walk through case study (background/situation, purpose, goals, objectives, background research), give high level overview of DEI
9:50-10:00AM	Break and resettle into assigned rooms
10:00-12:30PM	Workshop—walk through case study to develop full social marketing plan
12:30-1:30PM	Lunch
1:30-2:30PM	Large group debrief
2:30-3:00PM	Closing

ABOUT THE SPARKS CONFERENCE:

The SPARKS conference is a two-day event. Both days feature social marketing experts speaking on behavior change related to some of the most urgent issues we face, including public health, injury prevention, environmental health and protection, and community well-being in the Pacific Northwest.

SPARKS 2024 is made possible by our sponsors.

Sponsorship opportunities are available for SPARKS!

To become a sponsor check our website or email info@pnsma.org

Platinum Sponsors

Cascadia Consulting Group is a certified small, women-owned consulting firm working to foster sustainability in communities, businesses, and organizations. We support early research and decision-making and provide on-the-ground implementation in diverse, multicultural communities. Our broad, interdisciplinary skillset is tailored to meet today’s complex challenges.

C+C makes a difference through the power of marketing. Our work succeeds because we’re more than a communications agency – we’re a behavior change agency. Achieving your goals isn’t really about impressions. Or clicks. Or even this quarter’s sales. Not in the long run.

It’s about heart. About proving time and again that you stand for something bigger.

The result? Campaigns that hit short-term metrics you need, plus something more important: a real connection with your audience and their values.

DH is a social impact agency. We use communication and creative strategy to build stronger organizations and communities.

Advance your career and shape the future with communication, content, and purpose-driven leadership at the University of Washington through the Communication Leadership program.

Gold Sponsors

Silver Sponsors

McKenzie-Mohr & Associates

Social Marketing Services

Full Circle Environmental

Action Research

KW Media

Organized by Pacific Northwest Social Marketing Association

PNSMA is an organization made up of members of the social marketing community across the Pacific Northwest. Its purpose is to promote the general advancement of the practice and industry of social marketing, advance the interests of social marketing professionals, facilitate training, education and research, provide a forum for exchange of information related to the practice, and promote public understanding and education about social marketing.

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Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA 98104

info@pnsma.org

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