Please join the Pacific Northwest Social Marketing Association for its Spring Forum on Wednesday, March 19th about reducing gun deaths and violence.
Nancy Lee will provide a summary of her most recent book Reducing Gun Deaths & Injuries: A Social Marketing Approach.
The event is free of charge. Recordings are available after the Forum for PNSMA Members.
She will highlight alarming statistics for the United States, and then describe four areas of focus for Social Marketing approaches to reducing gun deaths and injuries. They can be thought of as “The 4Ss.” These are storage, see something- say something, suicide prevention and using a social equity lens.
Nancy is the founder of the Pacific NW Social Marketing Association. Nancy
has more than 30 years of professional marketing experience, with special
expertise in Social Marketing. She is currently:
o President of Social Marketing Services, Inc., in Seattle, Washington, providing consultations and trainings on developing social marketing programs and campaigns
o Affiliate Instructor at the University of Washington, where she teaches in the School of Public Health
o Strategic Advisor for social marketing campaigns at C+C, the communications firm in Seattle that’s All About the Good
o Instructor for an online Professional Certificate course for the International Social Marketing Association
o Co-Author of 16 books on Social Marketing, 13 with Philip Kotler
Julie Colehour from C+C will highlight a major case example addressing one of the 4Ss, suicide prevention. Gun violence is an expanding danger for communities but there are effective ways to address prevention.
Julie Colehour has helped hundreds of organizations with planning and implementing social marketing campaigns. She has also conducted social marketing trainings sessions with many organizations, including EPA, NOAA, Waste Management, Puget Sound Energy and the U.S. Department of Energy (DOE).
In 2010, Julie co-led a six part series of webinars for the Consortium for Energy Efficiency on how to plan social marketing campaigns. Julie has helped EPA’s WaterSense program, the DOE’s Better Buildings Program and the Washington Department of Fish and Wildlife to create social marketing planning workbooks that are being used by partners and stakeholders to plan and implement social marketing campaigns for these programs.
She led the charge in 2014 on the planning and implementation of two social marketing pilot programs for ENERGY STAR focusing on LED recessed can lighting. The results of these two pilots were presented at BECC and published in the Social Marketing Quarterly in 2015. Her strength lies in taking social marketing theory and turning it into practice in a way that spurs real, measurable behavior change for her clients.
