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Inspiring Behavior Change for Sustainable, Healthy,
and Equitable Communities

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Forums

We hold forums three times a year (March, June and September). They are online webinars held over the lunch hour 11:30am-1:00pm.   

Members have access to recordings of past forum presentations. Click here to access those recordings.  

These quarterly forums allow us to highlight a “wicked problems.”  The presenter delves deep into the situation and shares how they are using social marketing to help address the problem.  Past forum presentation topics have included: wildfires, plastics, COVID vaccinations, distracted driving, gun violence, and opioid addiction.

The fourth quarter of the year is reserved for our two-day SPARKS conference, which is held in early December.


Below you will find our current events, followed by a list of past events.


Events

    • 18 Jun 2025
    • 11:30 AM - 1:00 PM
    • ZOOM- links provided closer to event
    Register

    Please join the Pacific Northwest Social Marketing Association in welcoming Doug Dahl to present on the Communications Funnel.

    Does your communications strategy include your biggest fans? You might have an untapped audience waiting for you to go deeper on your key issues. Many of us engaged in social marketing are great at crafting a simple and easy-to-understand message – something even the least interested person can quickly absorb. But we might not be developing content for our biggest potential allies. 

    The communications funnel is inspired by the sales funnel concept, commonly used in product sales and marketing, paired with an alignment of communications strategies. It’s a tool to help develop and evaluate content for all our potential audiences, from the person who hasn’t given the issue a thought, to the one who, with a bit of prompting, is ready to become an advocate for our cause.

    But the content of our communication has to get deeper as our audience gets more invested. When we pair our current communications strategies with the levels of audience investment, we can see where we’re strong, and where we have gaps. By developing a continuum of communications we’re set up to move people from awareness and consideration to action and advocacy.

    Doug Dahl is a Communications Lead for the Washington Traffic Safety Commission and a self-confessed traffic safety nerd. He authors a weekly traffic safety column in Newspapers across Washington and at TheWiseDrive.com. Doug’s passion for traffic safety began during his previous career as a deputy for the Whatcom County Sheriff’s Office, and his fascination with driving began much earlier; at age five he dreamed of becoming a race car driver as he slept in pajamas covered with Indy cars. He’s been to racing school, but he spends most of his recreational time on a bicycle.


19 Mar 2025 Reducing Gun Violence & Death: A Social Marketing Approach
9 Dec 2024 SPARKS 2024 Conference
16 Oct 2024 Opioid Updates
12 Jun 2024 Community Based Social Marketing at Oberlin College
20 Mar 2024 Equity in Social Marketing 2.0 – Going Deeper
4 Dec 2023 SPARKS 2023 Conference
20 Sep 2023 PNSMA Fall Forum: Reducing Gun Deaths & Injuries: A Social Marketing Approach
13 Jun 2023 Using Positive Culture Framework in Traffic Safety
15 Mar 2023 Best Practices for Applying DEI Principles to Marketing Communications and Engagement
5 Dec 2022 SPARKS 2022 Conference
14 Sep 2022 Dumpsters and Streams Don't Mix! PNSMA Fall Forum
15 Jun 2022 Summer Forum on Indian Country Issues
15 Mar 2022 Addressing Youth Mental Health During COVID-19
6 Dec 2021 SPARKS 2021 Conference
8 Sep 2021 Reducing Wildfire Risk through Community Action
9 Jun 2021 Using Social Marketing to create COVID vaccine intent and action in Washington State
31 Mar 2021 Spring Quarterly Forum - Plastics
7 Dec 2020 SPARKS 2020 Conference
16 Sep 2020 “Using Research to Help Tackle COVID-19 Behaviors Among Less Receptive Audiences
10 Jun 2020 Environmental Impacts from COVID-19
25 Mar 2020 Using an emergency as a catalyst for behavior change
9 Dec 2019 SPARKS 2019 Conference
18 Sep 2019 September 18th PNSMA Fall Forum
12 Jun 2019 June 12th PNSMA Summer Forum
20 Mar 2019 March 20th Forum on Cognitive Science
10 Dec 2018 SPARKS 2018 Conference
11 Sep 2018 Fall Forum on Opioid Addiction
12 Jun 2018 Preventing and Addressing Gun Violence
7 Mar 2018 Exploring Lead and Arsenic campaigns and social marketing
11 Dec 2017 SPARKS 2017 Conference
8 Nov 2017 Community-based Social Marketing Training (Advanced)
6 Nov 2017 Community-based Social Marketing Training (Introductory)
12 Sep 2017 Fall Forum
11 Jul 2017 Wildfires: Paradoxes and paradigm shifts
7 Mar 2017 Best Practices Sharing and Project Feedback
12 Dec 2016 SPARKS 2016 Conference
13 Sep 2016 Motivating young gay, bi and transgender men to get the HPV vaccine
14 Jun 2016 Using Social Marketing to Increase Participation in Energy Efficiency Programs
8 Mar 2016 Focus Groups for Social Marketing Efforts
14 Dec 2015 SPARKS 2015 Conference
8 Sep 2015 Using a Social Marketing to End Wasted Food at Home
9 Jun 2015 Using a Social Marketing Approach to Increase Safe Gun Storage
10 Mar 2015 Campaign Planning and Lessons Learned: Hot Button Social Marketing Topics
15 Dec 2014 SPARKS 2014 Conference
11 Sep 2014 Shoestring Audience Research: Small Budgets, Big Insights
4 Mar 2014 Seattle’s Gun Buyback Program: What Went Well and What Didn’t From a Social Marketing Perspective
16 Dec 2013 SPARKS 2013 Conference
23 Sep 2013 Impaired Driving with a Focus on Texting
25 Jul 2013 Seattle Tilth's Social Marketing Program
17 Dec 2012 TEDx MontlakeCut 2012

Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

info@pnsma.org


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