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Introduction to Social Marketing Certification Course

28 Jan 2022 10:33 AM | Anonymous member (Administrator)

iSMA is launching a new course offering.  "Introduction to Social Marketing" will be taught by Nancy Lee two times during 2022 (Spring and Fall).  A certificate of completion will be provided.

Over this 12 week timeframe you will develop a social marketing campaign/program strategy using the 10 step framework developed by Philip Kotler and Nancy Lee.  


Fast forward your career in Social Marketing by earning online a Social Marketing Professional Certificate of Completion for the International Social Marketing Association’s Introduction to Social Marketing Course.

This 12-week course provides an in-depth model and planning framework for developing a strategic social marketing plan to improve public health, prevent injuries, protect the environment, engage communities or enhance financial well-being.

Course Format: Each week, you will read 1-2 Chapters in the assigned text, review (on your time) a narrated PowerPoint that offers an in-depth discussion of the assigned chapters, and a detailed description of the assigned Step in the 10 Step Planning Model to be completed that week. Once drafted, you will send a word document to the instructor who will provide feedback on your draft step. Upon final approval of your social marketing plan, you will receive a Professional Certificate of Completion from iSMA.

Each session/course will be limited to 20 students and the tuition is USD $800. Applicants will be accepted from around the world, although this course will only be provided in English language.

Session Dates:  
Spring 2022:  March 20 - June 10
Fall 2022:  October 2 - December 23


Pacific Northwest Social Marketing Association (PNSMA)

1011 Western Avenue, Suite 702

Seattle, WA  98104

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