Our 2016 SPARKS Conference was held December 12 and 13. The conference focused on behavior change related to public health, injury prevention, environmental health and protection, community wellbeing, and advanced theories and methodologies. Over a dozen social marketing professionals from around the Northwest shared their expertise.
Monday, December 12th
The main conference consisted of social marketing professionals speaking about behavior change related to public health, injury prevention, environmental health and protection, community wellbeing, and advanced theories and methodologies.
Wicked Problems Facing the PNW...
Protecting Our Kids From Firearm Tragedies Presented by: Katharine Fitzgerald, Chelsie Gallagher & Cassie King, Seattle Children's
Preventing Addiction by Improving Medical Treatment for Pain Presented by: Barbara Davis, Public Affairs, Washington State Department of Labor & Industries
Quit Smoking AND Ride the Bus - How the Stages of Change Theory Fosters Sustainable Transportation Use Presented by: Derek Hofbauer, Alta Planning + Design and Marne Duke, Oregon Metro
Suicide Prevention Presented by: Mary Jadwisiak, Youth Suicide Prevention Program
Opiod Addiction in the Pacific Northwest Presented by: Heidi Happonen, StoryForce and Ken Grant, Kelley-Ross Pharmacy Group
Public Health and Injury Prevention...
Saving Lives on the Water - Designate a Sober Skipper Presented by: Derek VanDyke, Washington State Parks Boating Program
Using Partnerships to Take the Fear Out of Calling 9-1-1 Presented by: Kayreen Lum, King County E-911 Program
Environment...
Using Reality TV Can Drive Program Participation & Deeper Commercial Energy Efficiency Presented by: Bryan Cohen, C+C
Shore Friendly: Almost All Our Assumptions Were Wrong! Presented by: Heather Trim, Futurewise
The Product is the Message Presented by: Seth Elsen, Hood Canal Salmon Enhancement Center
Advanced Theory...
Probing Questions That Deliver Presented by: Nancy Hardwick, Hardwick Research
Evaluate That! (Wait - How?) Presented by: Jessica Branom-Zwick, Cascadia Consulting Group
Tuesday, December 13th
The OPTIONAL second day of workshops was led by a mix of experts, including a mix of instruction on beginning and advanced topics, group discussions on key issues facing social marketers, and work sessions.
Social Marketing - Fundamental Principles for Success Presented by Nancy Lee
Data Mining to Support Evidence-Based Programs Presented by Dave Ward
Are We There Yet? Evaluating Social Marketing Presented by Cammy Mills
Understanding Exchange: The relationship between barriers, incentives and motivators Presented by Julie Colehour
Primary Research Methods Presented by Nancy Hardwick
Informing the Process Presented by Heidi Keller
Selecting and Unpacking Behaviors: A critical step in developing effective programs Presented by Dr. Doug McKenzie-Mohr
