During last year's SPARKS conference, Chantel Wang, Corie Bales, and Megan Hatheway presented three social marketing campaigns designed to address opioid use and the overdose crisis in Washington state.
They shared their campaigns' use of deep research, conversations with priority audiences, and collaborative storytelling to destigmatize the issue of opioids and create resources to keep people safe. Today, the overdose crisis continues to evolve.
In this presentation, Chantel, Corie, and Megan will share updates about how the campaigns are adapting alongside the changing drug landscape, the lessons they've learned, and the results they've achieved over the past year.
Chantel Wang, DOH and Corie Bales, DH
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Megan Hatheway, DH
