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Speaker Archive
2023 Speakers and Presentations Museum of Flight, Seattle December 4-5, 2023 All Hands On Deck Rob Nathan, Metro Oregon Connecting with community through media; Tips to try and test! Mary Rabourn, King County Stormwater Services The Poogooder Zeropoo Challenge: An unexpected approach to activate residents to help end wayward dog poo for people, pups, and the planet Lori Kothe, Poogooder Ready for Summer? Julie Colehour, C+C & Kristen Haley, PNSMA Board of Directors Conversations with Friends: How talking to primary audiences avoids assumptions, shapes messaging, and informs implementation strategies Corie Bales, DH Prevent Overdose WA: The use of a phased research approach to help save lives in Washington State Chantel Wang, WA State Department of Health Storytelling as a Social Marketing Tool: Addressing community stigma through the For Our Lives campaign Megan Hatheway, DH Using Audience Research to Tackle Washington's Litter Problem Francesca Davidson, C+C Beyond Bans and Bylaws: Driving Progress on Food Scraps Recycling with Behavior Change Communications Alison Schatz, Metro Vancouver Building Partnerships for a Successful Reusables Campaign and Beyond Gena Jain, City of Kirkland & Alejandro Paredes, Cascadia Consulting Group Community based approaches to building vaccine confidence in Ukrainian Communities Vadim Gaynaliy, WA State Department of Health Reducing Gun Deaths & Injuries, A Social Marketing Approach Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C Fostering Mutual Success: Win-Win Strategies with Multicultural Communities John Inge, Puget Sound Energy & Andres Rodriguez, C+C |
2022 Speakers and Presentations
Virtual
December 5-6, 2022
Centering Equity in Communications: A Framework in Action
Paj Nandi, WA State Department of Health
A Community-Centered Approach to Creating Campaigns with the Black/African American Community
DeeSha Connor, WA State Department of Health
Using Humor to Address Misinformation Among the Hispanic/Latino Community
Jennifer Gonzalez, C+C
The Hero’s Journey: When the Stakes get Raised, Will Scientists Learn to Speak Plainly and Tell a Story?
Josh Latterell, King County
Social Marketing, Generational Wealth and the Power of Trust
Annie Blake-Burke, DH & Esther Brown
Increasing Employer Willingness to Hire People with Disability: The Perspective of Disability Employment Service Providers
Rula Mahasneh, University of Wollongong Australia
How Can A Social Marketing Approach Help Prevent Mass School Mass Shootings
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Misinformation as an Obstacle to Science Communication
Brian Southwell, RTI International
Seeding the Change
Serena Li, Global Client Solutions at Essence
Co-creation and Visual Design in Social Marketing
Keiko Betcher, Cascadia Consulting Group
Voluntary Landowner Participation in Streamside Vegetation Restoration
Melanie del Rosario, Veda Environmental
Yikes! More Clogged Pipes? Using Social Marketing to Improve System Outcomes
Lynn Knapp, Cascadia Consulting Group & Rachel Garrett, Brown and Caldwell
2021 Speakers and Presentations
Virtual
December 6-7, 2021
The Power of Persuasive Positives
Wesley Schultz, California State University
The Role of Social Marketing in Advancing Racial Equity
Sonja Martin Poole, University of San Francisco
WA Notify - Helping people use their smartphones to help fight COVID
Amy Reynolds, WA State Department of Health
Do you really want to hear what we have to say? Making community feedback an organic part of your social marketing approach.
Gerry Rainingbird, Washington State Department of Health & Alex Evans, Washington State Department of Health
In your Audience Research: Push Yourself, Listen, Be Flexible, Modify
Alejandro Paredes, Cascadia Consulting Group
Making Space by Letting Go: Power, inequity and community in COVID-19 social marketing
Alethea Dumas, Better Health Together & Jessica Wade, DH
Wildfire Ready Neighbors: An All Hands, All Lands Approach to Wildfire Prevention
Commissioner Hilary Franz & Molly Brumley, Washington State Department of Natural Resources
10 Social Marketing Success Stories from Around the Globe
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Pump Out, Don’t Dump Out: Using Prompts, Incentives and Communication to enhance regulatory compliance
Justine Asohmbom, Department of Ecology
Behavior change and backsliding: it worked, but did it stick?
Jessica Branom-Zwick, Cascadia Consulting Group & Peggy Campbell, Snohomish County Surface Water Management
Does your outreach include Ethnic media? Lessons from COVID
Mary Rabourn, King County Stormwater Services
The Diffusion of a Discipline: The Story of Social Marketing in the Pacific Northwest (and Beyond)
Liz Foote, Antioch University New England
The art of managing up: How to use social marketing strategies to navigate leadership approvals and the political landscape
Julie Colehour, C+C
2020 Speakers and Presentations
Virtual
December 7-8, 2020
Is it social marketing?...and why it matters
Heidi Keller, PNSMA Board Member & Cammy Mills, PNSMA Board Member
COVID IRL: Partnering with college students and centering their voice to empower them in adapting COVID-19 interventions ‘in real life’
Steve Bennett, Health and Human Development & Hunter Stuehm, Western Washington University
Public Health and the Private Sector: Partnerships that Support Behavior Change.
Nico Archer, DH & Elizabeth Hooker, Downtown Spokane Partnership
Testing social distancing messaging from afar: Rapid feedback through online user testing
Lindsey Maser, City of Portland
Breaking rules and saving lives: A social marketing strategy of Pandemic Proportions
Kristen Haley, WA State Department of Health
One size does not fit all. How to build a suite of messages that resonate with and reach everyone
Amanda Godwin, C+C
Leveraging humor, compassion and personal responsibility to encourage action and resiliency during COVID-19
Edie Jeffers, Tacoma-Pierce County Health Department
Pharmacists at the front lines: Using commitment strategies in adopting prevention behaviors
Michelle Hege, DH & Melissa Thoemke, Washington State Health Care Authority
Introducing the new Fostering Sustainable and Healthy Behavior website
Dr. Doug McKenzie-Mohr, McKenzie-Mohr & Associates
Preventing Tokenism: How to Build Authentic Inclusion in Social Marketing Planning Processes
Crystal Borde, Vanguard Communications
Integrating race and equity into programing
Rob Nathan, Oregon Metro
Talking Trash for Water Quality
Laurie Devereaux, City of Bellevue
Building Green Cities with Social Marketing
Charlene Andrade, WA State Department of Commerce & Gretchen Muller, Cascadia Consulting Group
Show me the money (not the greenhouse gas reductions) – messaging to reduce food waste
Elaine Blatt, Oregon Department of Environmental Quality
Crash Course in Co-Creation
Nancy Hardwick, PNSMA Board Member
2019 Speakers and Presentations
Museum of Flight, Seattle
December 9-10, 2019
Social Marketing is Launched. A Dozen Actions to Get it in Orbit by 2025.
Nancy Lee, Social Marketing Services Inc, University of Washington, and C+C
Addressing Barriers to Using Hearing Protection... with a Surprising Motivator
Karen Crow, University of Washington
Just One Trip: Moving the Needle From Awareness to Behavior Change
Erin Cawley-Morse, C+C & Debbie Jaksich, King County Metro
Creating Community Connections and Building Cultural Traditions Through Local Events
Tere Carral, Bridge Latino LLC
Best of Intentions: Transcending Stereotypes to Connect with Cannabis Users in Washington State
Mallory Peak, DH
No One Wants Their Sewage Back: Motivating Seattle Residents to Keep Their Drains Clean
Rachel Garrett, Seattle Public Utilities
Bringing Multicultural Communities to the Table and Beyond
Alejandro Paredes, Cascadia Consulting Group
Recycle or Not?
Jill Hrycyk, Oregon Metro
10 Social Marketing Pitfalls
Julie Colehour, C+C
Effective Engagement Practices with Vulnerable Populations
Candy Castellanos, Radiant Consulting
Getting Pumped for Septic Tank Pumping
Leslie Banigan, National Environmental Health Association & Renee Johnson, Kitsap Public Health District
Middle Schoolers are Tough, BUT Research to the Rescue!
Francesca Davidson, C+C
Where Efficiency and Effectiveness Meet
Jessica Branom-Zwick, Cascadia Consulting Group
It's a Fine Line: Motorcycle Safety in Washington
Mark Medalen, Washington Traffic Safety Commission
A Tale of How Audience Research Changed the Course of a Government Incentive Program
Jessica Engel, King County’s Stormwater Services
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