Book Prizes 2025

The following social marketing books were given as prizes at the 2025 SPARKS conference.

1. Reducing Gun Deaths and Injuries: A Social Marketing Approach (Nancy Lee) 

2. Misbehaving: The Making of Behavioral Economics (Richard Thaler)  

3. The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)  

4. Misinformation and Mass Audiences (Brian G. Southwell et al.)  

5. The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives (Shankar Vedantam) 

6. Conducting Social Marketing Research: A Practical Guide (Nancy Lee) 

7. Thinking Fast Slow (Daniel Kahneman) 

8. Invisible Influence: The Hidden Forces that Shape Behavior (Jonah Berger)  

9. Watch me Grow! Kit (Washington State Department of Health) 

10. Switch: How to Change Things When Change is Hard (Chip Heath and Dan Heath)  

11. Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds (Howard Gardner)  

12. The Power of Habit: Why We Do What We Do in Life and Business (Charles Duhigg)  

13. You are Not So Smart (David McRaney)